Know Your Zoning
“The Oakley Community Council (Cincinnati, OH) has approved a 90-ft. LED sign for a new movie theater. The sign will exceed the space recommended by Cincinnati’s city council, the Eastern Hills Journal reports, but local residents supported the design, which they say keeps with the character of the neighborhood. The larger sign has a “retro look” similar to other theaters in the area, and exceeds the building’s height.” – signweb.com
This is an example of why business owners must be aware of their city and township zoning rules pertaining to signage. This also reminds you to be courteous of your neighbors! Signs are part of our environment and unsightly signs make unsightly neighborhoods. This proves that the customer, the designer and the person selling the signs have a responsibility to their community to take everything into account.
Not only that, but the local zoning restrictions on signs are so fierce that they tend to hurt small, non-franchised businesses that lack resources and depend primarily on their signage to bring in sales. When businesses are struggling to attract customers, zoning restrictions can really put the pinch on a small business owner trying to take that extra step to further their business.
Be aware of what is and is not acceptable, but also know that you do have a chance to make a strong arguement.
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