Signs Are Part of a Business Plan
Did you know that many financial institutions reserve the right to refuse a business loan if a sign is not included in your startup budget? That is how important signage is.
According to the International Sign Association, the cost of your sign should be
factored into your business start-up budget. Some loan companies look for this item when assessing your loan request, and may not issue a loan without it.
The reason is that a well executed sign is a sure fire way to bring in business, and
the lack thereof could indicate poor business planning. Signs should be thought of as a long term investment, and in most cases end up paying for themselves within a very short amount of time. Your sign should expect to generate about half of your new customers as a start-up business.
The importance of having a well constructed and executed sign is paramount. And there are several steps to take to get to that point. Choosing the right kind of
sign for your business as well as the placement of that sign are the first start.
Most sign companies offer design assistance and will work with you to determine the right sign for you.
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