Electronic Message Center VS Cellphone
Which is more of a traffic hazard….cellphones or electronic message centers?
Well, a study conducted in 2003 by the National Highway Traffic Safety Administration indicated that the use of a cellphone while driving is similar to driving under the influence. While in 2007, two different studies were conducted by the Foundation for Virginia Tech Transportation Institute for Automotive Safety Research and Tantala Associates. This study shows that traffic incidents are no more likely to occur in the presence of electronic billboards than in their absence.
Oh, and on top of that…electronic billboard and message center energy consumption is down by about 40% across the board for the last four years.
On the other hand, standard billboards in Colorado are designed to prevent deadly accidents. In this scenario, two storyboard-type billboards were placed in the same area, at different times. The first billboard states “You can turn any car into a convertible.” After a period of time this billboard was replaced by a new one that graphically depicts a possible crash scenario stating that “Tailgating a truck can turn any car into a convertible.”
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